Region CRM & Insight Lead to H&M Regional Sales teams i Stockholm

Do you want to work with customer data and behavior to turn customer insights into actions and results? In this role you can develop, influence and make a real difference!

H&M’s Regional teams are looking to improve our customer centric commercial actions and we are strengthening our teams with Region CRM Leads. The Regional Sales team consists of Merchandisers, Visual Merchandisers, Business Controllers. The team is responsible for Sales, profitability, stock management - always with the customer experience in mind. The Region CRM Lead will analyze the customer base and behavior in the region and turning CRM strategies into actions and results. You need to be able to proactively and independently identify the needs of the company and handle ambiguity, while also securing that the goals of the team are met.

You will have the full support of the Global CRM team that is part of H&M Marketing, consisting of analysts, data scientists, customer strategist and project managers. The Global CRM team works with sophisticated methods using a vast customer base with a global reach.

·       Analyze and educate around the regions customer base to deliver clear insights on customer development and behavior.

·       Setting and following up customer focused goals for the team to deliver value for customer and company.

·       Translate insight into recommendations and commercial actions and lead the commercial teams to a more customer centric way of working

·       Identifying customer segments, aligning communication and in store experience to create a relevancy, adding value to the customers.

·       Use of data visualization tools to spread customer insight to stakeholders within the company.

·       In this role, you will work closely with central teams within Marketing, Customer Service, Global Sales & Operations and Online Sales.

You will also work in the statistical software SAS (training will be provided). For data visualization, we use Tableau.

·       You are self-motivated, result oriented and a problem solver:

·       You thrive on driving business results through teamwork

·       Preferably have a degree in economics, statistics, engineering, or related field

·       Experience working in SAS, R and/or Tableau is meriting but not a requirement

·       Strong entrepreneurial spirit and passion for the customer: You impact how H&M builds relationships with our customers now and in the future.

The position is fulltime and reports to the Manager of the CRM Global team and part of the Region South Sales team.

Might this be your next career step?

Go ahead and apply via H&M career sight with CV and Cover Letter by 18^h of August. Interviews will be held ongoing.