Data Scientist H&M Global CRM Team i Stockholm

We are looking for you who enjoy working on a high strategical level with complex customer data. Who want to be at the forefront of data driven decision making in marketing at an international leader within fashion retail, where it’s possible to find what you love, space to create and room to grow. As a member of the global CRM team you will part of a fun team with access to large and varied amounts of exciting data.

H&M’s global Marketing function is looking for a CRM Data Scientist. The CRM team is part of the CRM & Loyalty department. Consisting of analysts, data scientists, customer strategist and project managers, we work with sophisticated CRM methods responsible for supporting the organization with data driven insights to produce and improve relevant targeted marketing to customers worldwide. As a Data Scientist in the CRM team you will be an important player in how H&M builds relationships with our customers now and in the future.

Every day we have millions of customers browsing, adding favorites, reviewing and purchasing clothes in our stores and online sites. We have vast possibilities to make exciting analyses and large communication tests with the goal to be our customers first fashion destination. So if you are analytical and data driven as well as intrigued what drives customer behavior this might be your next assignment!

As a Data Scientist, you are involved in developing long-term CRM strategies and tactical customer activation. Your analysis and recommendations serve as a basis for decision making for H&M's management in the Marketing and Sales departments. 

In your role you will:

• Contribute with statistical analysis and predictive modeling to develop H&M’s customer communication to increase personalization and customer loyalty.
•  Build and develop supervised and unsupervised models, e.g. customer life time value, preference segmentation and impact of marketing activities.
• Develop processes, analytical methods and analysis tools within the CRM department. 
• Present and share knowledge about customer behavior, needs and target groups for various functions within H&M.

• We believe you have experience in applying statistical methods and working in SAS or SQL. Experience in R/Python/Spark or similar languages is seen as beneficial. 
• You have experience of working with large data sets and preferably CRM analysis. 
•  You want to develop within CRM analysis and data science.
•  You have a relevant quantitative academic education, for example within statistics, econometrics, mathematics or equivalent.

H&M does not accept applications sent via email due to European General Data Protection Regulations.