Business area Group Customer Value Management (GCVM) is responsible for strengthening customer loyalty through proactive, relevant and tailored offers based on insights from customer behavior, propensity models, channel interactions and other data sources.
As part of Customer Value Communication Swedish Banking you will join us in transforming from working with ad-hoc one off campaigns towards a data driven approach connected to customer life event based journeys. As a Marketing Concept Manager you work with ensuring a customer insight driven approach to develop high relevant customer proposition (Campaigns and Next Best Actions) in an Omni-channel context.
Main responsibilities are;
You are passionate about customer and creating great customer experience. You understand what drives value for the specific customer and the business and you have the drive to make things happen.
We think that you have a background within CRM and marketing automation preferably within business-to-businees segment with a proven track record of creating right messages at the right time in the right channels. You are customer insight driven, have strong analytic skills as well as a creative mind. Adding on a prestige less and positive attitude, self-motivated and results-driven nature and a dedication to deliver high quality, then we certainly want to meet you.
Being fluent in Swedish and English, both written and oral is a must. Experience from marketing automation system and tools like QlikSense and Adobe analytics is an advantage.
What you may have worked with previouslyIf you find it motivating to be in an environment where you are given a lot of responsibility, where the customer needs and business objectives are in focus and where we care and support each other, then come and work with us. Customer Value Communication Swedish Banking is in the centre of the bank´s transformation journey in strengthening customer relationships in digital era and you will have the opportunity to be part of it.
Why join us?Swedbank is the bank for the many. We're on a mission encouraging people to save for a better future to help people, businesses and society to grow through a healthy and sustainable economy. Working with us is about creating value for our customers, colleagues and society. We believe in a diverse and inclusive work place, and we want all our employees to feel valuable and have the prerequisites to perform at their very best. Inspiring and learning from each other is what move us forward. By working together, we make a difference! Join us in our journey and find out more about us at: swedbank.com/work-with-us
We may begin the selection under the application period, so we welcome your application as soon as possible.
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25-03-2024
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