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Conversion Optimization Manager – Savings & Insurance i Sundbyberg

Om tjänsten

About the job

You will be part of a Cross-Functional Team managed by Digital Sales & Service (DSS) but will work closely to the Chief Product Owner (CPO - Savings and Insurance) and the Value Stream. The Conversion Optimization Manager takes ownership of quality assuring the visitor experience and makes sure the process is best in class end to end as well as developing requirements for an improved data-driven customer experience. This requires a rigorous growth mindset, ability to get things done, a data driven business sense and knowledge of digital consumer behavior.

What you will do
You will be working with developing optimization initiatives, analyze customer experience by working close to the Digital Analytics-, UX- and other Swedbank teams, set conversion strategies, hypothesis development as well as participating in product development.

  • Manage "macro" sale conversion points in the marketing or sale funnel, including campaign pages, call-to-action (CTAs), and lead-generating forms to increase sales.
  • Manage "micro" self-service conversion points to improve customer satisfaction using Swedbank's digital touch points.
  • Collaborate with channel-specific indications (Marketing and CRM activities) in order to optimize each conversion path.
  • Keep projects or activities moving and work agile with continuous conversion optimization.
  • Develop requirements for development.
  • Create hypotheses based on qualitative and quantitative data insights, call center- and local bank branch knowledge.
  • Manage testing (A/B test), analysis and continually measure and report the performance.
  • Work with designers, developers and other Conversion Optimization & Digital Sales units to create a clear testing approach.
  • Use data and insights from previous testing and base further A/B testing ideas on these insights.
  • Use Consumer psychology to assure best in class customer experiences during product development
  What you need to succeed

We believe you are a curious non-stop learner, doing research and dig deep into what makes people tick. You must be able to communicate/visualize exactly what isn't working in conversion points and what could be better and why. Therefore, we believe you have the ability to get things done through others, work in cross-functional teams and are able to derive meaning from data through testing and optimization.

Furthermore:

  • You are a business and customer-oriented person with a passion for wanting to change and improve how to deliver the optimal bank experience using conversion optimization
  • You are analytical and have experience with web analytics and master A/B testing software's
  • You have previous experience working within the field of Finance and/or Insurance
  • You have previous experience working with an agile iterative approach to project management and software development
  • You understand statistics that is required for hypothesis development
  • You understand digital consumer psychology and how to use these principles to ensure the best customer experience

  • You understand how to visually, verbally and in writing communicate desired test hypothesis and product development ideas to other teams
  • BA/BS or equivalent working experience
  What you may have worked with previously
  • Conversion Rate Optimization, Web Analytics
  Why work with us?

DSS is a new formalized group and you will have the possibility to make a change in culture and ways of working. DSS consist of Digital Sales Growth, Analytics and Conversion Optimization and we all walk a with a smile to our job knowing that step-by-step we are doing amazing job for our customers and make a difference for in the bank.

 

We may begin the selection under the application period, so we welcome your application as soon as possible.


Nothing of interest for you – recommend the job to a friend!

 

We have made our choice regarding recruitment media and therefore kindly decline contact with ad sellers or sellers of other recruitment services.

 

 

Publicerad den

29-02-2024

Extra information

Status
Stängd
Ort
Sundbyberg
Typ av kontrakt
Heltidsjobb (förstajobb)
Typ av jobb
Kontor / Administration , IT
Körkort önskas
Nej
Tillgång till bil önskas
Nej
Personligt brev krävs
Nej

Sundbyberg | Kontor / Administration | IT | Heltidsjobb (förstajobb)