Software Engineers within Social Media MarTech to Customer Attraction i Stockholm

Are you passionate about Digital Marketing and Acquisition trends and motivated by working in a fast-paced and changing digital environment? Then you might be the right person for us! We're looking for experienced Software Engineers to several teams within the Customer Attraction product area to grow and strengthen our customer base across all brands and 77 markets, leading H&M Group into the future with our marketing tech capabilities. 

The H&M Group is on an exciting journey to meet and exceed our customers' expectations today, tomorrow and in the future. Rapid technological development and new customer behaviors are transforming the fashion retail industry. To cater the individual needs and desires of our millions of customers, Business Tech delivers technological solutions for the entire value chain for all our brands. 

We continuously surprise and delight our customers and accelerate our business - by the power of people, data and technology. We explore new ways of working, have a customer focused mindset, embrace our strong values and release the power of our people to innovate and develop products that make a meaningful impact to customers all over the world.  

As part of the Social Media team you will, in this role, enable optimal and efficient performance of our social channels.  

“We support H&M Group to become the most loved brands on social media by innovation and by developing our tech foundation”  
- Tove Nystedt, Product owner 

As a Software Engineer you will be a part of a cross-functional team that is fully responsible to develop, build & operate tech products in order to fulfill the H&M Group business needs. The Customer Attraction product area is responsible for all digital capabilities across the H&M group that attract new and existing customers into our stores, both digital and physical. This includes the technology supporting all our paid and organic marketing activities, such as paid and organic marketing channel technology as well as core enablers such as attribution, media mix modelling, content optimization, and 3rd party data sources. 

As Software engineer for the Social Media team the scope spans across the four areas of Social Commerce, Organic Social, Social Advertising and Customer Dialogue on social media. You will innovate and develop our tech foundation that enables all of our brands to improve the customer interactions on Social Media.  

You will get to work with things like optimizing the use of tracking pixels/scripts, finding future tracking solutions, API:s and how to improve the data flow from H&M systems to social media platforms, in a compliant and future proof way.  

The Social Media Team is currently a small and newly found team (launched in December 2020) but we have a high level of agile maturity and constantly share feedback and learnings to keep ourselves evolving.  

Responsibilities   

You will work as part of small, but expanding, product team with a Product Owner and three Engineers, with the responsibility for creating and designing solutions that fulfill our business needs and meet our customers' expectations. You will be translating our business needs into a technical solution. Furthermore, you will: 

• Translate product strategy and requirement into suitable, maintainable and scalable solution design. 

• Translate customer needs into features, user stories and acceptance criteria, as well as working together with the team to solve defects and collaborate in refining and updating the backlog. 

• Collaborate closely with product owner and other product teams in Business Tech, share best practice as well as discuss and motivate design solutions. 

• Ensure the architectural and strategic technical roadmap for the area/product and be in the forefront of new capabilities adding to the product. 

We believe that you: 

• Have a bachelor’s degree in Computer Science, Engineering, or related fields. 

• Broad understanding of how to optimize and make use of customer interactions on different social media.  

• Passion for working with different social media platforms, such as Facebook Business Manager, Twitter, Pinterest, VK and Snapchat. 

• Experience working with JIRA and/or ServiceNow. 

• Have a demonstrated history of working according to agile practices and workflow, especially accordingly to SCRUM. 

• Be fluent in both written and spoken English.  

It is merit if you: 

• Have a great overview of the 3rd party tools and vendors when it comes to collecting and sharing SoMe-data 

• Have experience from being a SCRUM master

Your mindset & skills:   

With your business-driven mindset, we see that you are excited about building solutions that serve our customer centric purpose. You have previous experience from working in companies with many stakeholders, you have worked with distributed teams, and you know how to translate business requirements into technical solutions and visualize technical roadmaps. We believe you are dynamic, collaborative, and curious!  

You have a talent for breaking things down and extracting the core of the issues with a curious and analytical approach. With an adaptive and open mindset, you take imitative to contribute to the team and H&M’s positive culture. We need to always be on top of things and keep ourselves up to date on Social Media developments. 

This is a fulltime position with placement in Stockholm. Please apply with your CV and Personal letter as soon as possible, no later than June 7th. If you have any questions about this role please reach out to Product Owners or   

If this sounds exciting to you, come join the journey and build the future with us. We are looking forward to your application! 

We are on an exciting journey to meet and exceed our customers' expectations today, tomorrow and in the future. Rapid technological development and new customer behaviours are transforming the fashion retail industry. To cater the individual needs and desires of our millions of customers, Business Tech delivers technological solutions for the entire value chain for all our brands.  

The best ideas evolve when great minds with different perspectives get together. We’re all on the same team in a global environment and we learn from each other. There are endless opportunities to grow – your development is all up to you!  

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users.