Brand & Concept Manager i Stockholm

The newly founded Social Eatertainment Group, owning the brands O’Learys and Harrys, is on an exciting journey to become the number one eatertainment company in Europe combing food, drinks with sports and activities in social settings. We currently have approximately >130 venues across the world in own operations and together with franchisees. We have an aggressive expansion plan and our ambition is to have 400 venues in 2025 and add other eatertainment brands to our portfolio! We are now seeking a driven and structured Brand & Concept Manager based in Stockholm to help drive our concept development efforts!

The Brand & Concept team is responsible for the concept development of all aspects of the guest experience at O’Learys and Harrys including the development of menu, games & activities, sports, music, interior design and more. We love creating social experiences for our guests where they can spend hours eating, drinking and having fun together with friends and family doing activities and/or enjoying various kinds of entertainment. The concept development is based on extensive research about our target groups in different markets as well as identifying best practices and testing concepts within our chains.

This is a key role that will cover various different tasks within the team.

The Brand and Concept Manager will be responsible for the brand, concept development and the overall guest experience at one, or several, of our brands. The role will be in charge of the brand and concept on a strategic level but also the concept development of the different parts of the guest experience such as the menu, interior design, games, social activations, music offering and more.

The role will also be in charge of managing various cross-brand projects within Social Eatertainment Group on different parts of the guest experience. Examples could be identifying the best karaoke supplier, finding the best mobile ordering solution, handling recurring campaign dishes, developing the music concept, creating concepts related to some of the games & activities offered within our venues, collecting and sharing best practice, managing menu photo shoots and more.

The role is strategic as well as hands-on so the person we’re seeking can both initiate a project and manage it on a strategic level as well as being a doer and carrying out parts of it by themself. This includes collecting target group insights, through quantative and qualitative research, to guide all parts of the concept development. This person is an ambassador for our brands and supports the organization in becoming increasingly guest focused and data-driven.

The Brand and Concept Manager works in close collaboration with other functions within Social Eatertainment Group, with our franchisees primarily through our extranet and pilot tests and manages the partnerships with several external agencies and partners.

Desired experiences and skills:

• Master’s or Bachelor's degree in concept development, marketing, brand management or equivalent education.
• At least 5 years’ experience from project management and/or managers positions within concept development, marketing, communications, brand management or similar experience. Preferably in consumer oriented, international companies. Experience from working managing external agencies or suppliers is appreciated
• Driven and interested mindset – curious to find out more about through research and data analysis
• Ensure structured efforts – good at project coordination and managing different stakeholders
• Business mindset – eager to understand the financial implications of different options and drive changes to maximize the company’s financial result
• Passion for working together with many stakeholders both colleagues, franchisees and external partners
• Service oriented – wanting to support the franchisees and colleagues
• Strong interpersonal skills with a team-oriented way of working
• A hands-on, can-do attitude and an ability to simplify
• Fluency in Swedish and English

About Social Eatertainment Group

We love creating social experiences! With strong brands such as O’Learys and Harrys in our portfolio, our vision is to be the number one eatertainment company in Europe. We’re currently present with >130 venues across Europe, Asia and Middle East.

We founded O’Learys in 1988 and today the brand is more relevant than ever offering an energetic social eatertainment experience with a blend of broadcasted sports, games and activities in an American inspired setting. With the acquisition of Harrys we’re adding a new pillar to our portfolio with a well-known brand that have managed to mix a nice Swedish food experience with social activations such as dinners shows, theme evenings and wine tastings.