Go To Market Project Manager H&M SPORT i Stockholm

Do you want to be a key player in creating a new and disruptive global sport, athleisure and wellness destination & brand? Are you a visionary leader with an outstanding track record of inspiring teams to deliver best-in-class customer offer and business value?

In line with our 2025 plan we aim for annual growth and expand our physical footprint, reaching new places and new customers. We have during the last years developed a new Business Unit called H&M Lifestyle Brands, that apply the strong heritage of H&M to other industries than fashion. This unlocks hidden opportunities for growth, it adds excitement and energy to our offer and strengthens the H&M brand. H&M Lifestyle Brands consists of several independent lifestyle brands building on the strong heritage of H&M but applied to other industries than fashion. H&M Lifestyle Brands are currently consisting of H&M HOME, H&M BEAUTY and have most recently added H&M SPORT to the brand portfolio.

As a Project Manager in the Go To Market function you will be a key player in H&M Sports commercial planning process. You will be setting up, leading and following up on the key commercial milestone meetings for the year. You will work with assortment, marketing and sales teams to prepare for the meetings and set clear understanding of the 6W’s. In your role you will have a helicopter view of the full years calendar and play a key part in ensuring information and collaboration between the functions and central Lifestyle BU. Key Responsibilities

• Set, plan and drive the milestone meetings through the year together with commercial and assortment teams

• Drive the necessary follow ups and (if necessary) additional meetings for executing the commercial plan

• Set, review and update Sports Commercial Plan that is determined with Head of GTM and head of Marketing together with the marketing planner in Lifestyle BU

• Using the Why, Who, What, How, Where, When of each campaign you will support all functions working towards a maximum effect of each campaign and collection.

• Work on assignment briefs, based on commercial milestone meetings, customer insights and visual goals and deliver them in time for Lifestyle BU and H&M Sport marketing team for creative briefs.

• Work with assortment and GTM teams and ensure a 360 commercial brief for each major campaign.

• Secure that each 6W brief is updated and aligned across all functions up until execution

•  Also when needed support head of GTM with projects and initiatives that are needed for the GTM process

The H&M SPORT Culture
In H&M SPORT we see great potential for growth, both as a team but also as a brand. To be able to reach our goals we are creating a strong culture that will be a key success factor on our future journey. In H&M SPORT we are BRAVE, we dare to try new things, we are bold in how we express our selves and we never say no to a challenge. We want all our team members to feel that they BELONG. We always welcome new mindsets and cultures with a great belief in that different perspectives are what will make our business and team successful. We care for each other and let everyone be exactly who they are. We love to SHARE, both insights and time. We celebrate together and we fail together – always open to learn from others. We have a true PASSION and belief in our teams, our brand and our products. We have great dreams but always dare to dream even bigger, constantly ready to take the next step that will move us closer to our goals! We want a new talent to join our team as a role model and a representative of our H&M SPORT Culture.

• Experience working in global or local functions within Marketing, Brand or Sales.
• 3-5 years of relevant work experience
• Enjoy seeing how things work together, the patterns and the connections, and set the stage for decisions that involve many factors and a variety of elements.
• Thrive in collaboration and working in cross-functional environments
• Share a common passion for Sport and to get everybody moving!

This is a fulltime position based in Stockholm

If you feel that your experience, skills and ambitions are right for this role, please send your resume (no need for cover letter) latest August 8th. Kindly do not send applications to this email address, due to GDPR, we only accept applications through our career page.

We look forward to your application!

H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.