Digital Marketing Specialist (location: Stockholm)

In the role as Digital Marketing Specialist you will be a central and strategic part in planning, coordinating and executing marketing activities primarily for our digital distribution for the home entertainment market. The position will belong to SF Studios’ business area Distribution, which includes acquisition, and marketing and sales of film and TV content to the Nordic and international market.

You will work closely to SF Studios sales and marketing team, both local and on a Nordic level. In your close collaboration with the teams you will be responsible to identify synergies between Theatrical and Home Entertainment and perform activities according to that.

A critical aspect of the role is to make sure our content, new releases and catalogue, is exploited and marketed in the best way.

Together with our sales team you will be responsible for creating activities to drive sales and therefore you will have an important function in our relationship with SF Studios digital clients managing activities and make sure we are using the right “tools” and channels in our communication to end consumers.

The right candidate is a business, and team-oriented person, with flexibility and capability to support several parts of our Distribution team.

Previous experience from digital marketing and sales is important and experience from the digital media and/or the film industry is advantageous but not a must.

Responsibilities

• Coordinate and execute campaigns on a local and Nordic level to drive sales
• Responsible for Home Entertainment Nordic marketing budget to optimize marketing spend helping SF Studios to reach overall sales targets
• In close collaboration with our Theatrical marketing teams and Distribution support team, identify synergies from Theatrical launches to Home Entertainment releases and execute them
• Together with sales, initiate client activities and campaigns
• Be the daily” link” between Theatrical marketing and Home Entertainment
• Responsible to do follow up on all our activities initiated together with our clients
• Support sales in client meetings cross Nordics
• Be an active part, together with sales, in creating and establish client specific activity plans
• Support clients to implement and distribute campaigns/activities
• Analyze how to market our content digitally and execute to stimulate sales for reaching sales targets
• Create Nordic activities with a “local footprint”
• Evaluate marketing material and bring up suggestion in how to use/change
• Responsible to list needed material för HE distribution regarding social media etc.
• Be an active part in planning our Home Entertainment releases regarding timing, formats, packaging and pricing

• Master of Business Administration or equivalent.
• Experience from marketing and sales, specifically digital marketing
• Proven track record of driving sales through marketing activities and experience from Google Analytics, E-commerce and different Social Media
• Demonstrates excellent process and project management ability and naturally thrives under pressure.
• Experience from the digital media and/or film industry is advantageous, but not a must.
• Good social and interpersonal skills. Ability to work cross functions and managing different levels of key stakeholders.

Facts

• Reports to SF Studios' Head of Home Entertainment Distribution
• The position is based in Stockholm

• WE ACT WITH OPENNESS

• WE TAKE RESPONSIBILITY

• WE WORK TOGETHER AS ONE TEAM

• WE AIM HIGH

• WE BRING JOY