If your passion is Marketing, what would be more exciting than marketing of travel experiences? Today, there are Scandic hotels in more than 130 locations across the Nordics and Germany, where over 30 000 people every day get a new experience. These customer journeys, all the way from inspiration to evaluation, are what we work on every day.
The marketing teams main mission is to inspire existing customers and attract new customers to our hotels. We are responsible for all customer communication across all channels, strategic as well as tactical. We aim to work agile and data-driven - where we go for business value, base decisions on data, test new approaches and channels, optimize and learn.
The Content Coordinator is part of a Content and Support team within Group Marketing. In this role you are responsible for ensuring accurate and up-to-date content in all 3rd party channels. Continuous monitoring and optimization of content scores for all hotels.
Areas of responsibility:
Distribute content (images, copy, video) in all 3rd party channels based on hotel content updates as well as generic content from the Group and Country content teams
Monitor content scores across all hotels at all 3rd party channels and optimize rankings
Communicate content scores and proactively request new content from hotels where there is a need/potential
Super User of tools related to content input and distribution
19-03-2024
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