Senior Marketing Analyst i Sundbyberg

We are on an exciting journey, changing from a manual push driven approach to data driven interactions with focus on customer life events and needs. We are looking for you who can help us become more data and customer insight driven in proposition (Campaign and Next Best Actions) idea generation identifying customer needs and pain points.  

Business area Group Customer Value Management (GCVM) is responsible for strengthening customer loyalty through proactive, relevant and tailored offers based on insights from customer behavior, propensity models, channel interactions and other data sources.

As part of Customer Value Communication Swedish Banking you will join us in transforming from working with ad-hoc one off campaigns towards a data driven approach connected to customer life event based journeys. As Senior Marketing Analyst you work with ensuring a customer insight and data driven approach to proposition (Campaigns and Next Best Actions) idea generation. Identifying customer needs and pain points and unlocking potential in customer base as well as identifying root cause analysis of proposition results and customer activities.

Main responsibilities are;

• Cooperate closely with colleagues and the team to describe customer life event journeys, corresponding customer needs, and suitable propositions
• Identify and unlock potential in customer base (growth hacking) and bringing value to customer and business
• Perform high level evaluation of incoming proposition suggestions to verify input given, identify high level data needs, needs for new predictive models and potential restrictions
• Develop set-up and apply ROI calculations for propositions
• Monitor, measure and analyse KPI:s, making root cause analysis and recommend improvements, evaluate test results and report result for continuous optimization of propositions and life event journeys
  
  

You are passionate about customer analytics and insights, interested in how to apply your skills to help develop the underlying business and you have the drive to make things happen.
We think that you have a background within mathematics, economics or computer science and competence in data visualization and statistics. You have deep Excel knowledge, preferably experience from QlikSense and Adobe analytics. Adding on a prestige less and positive attitude, self-motivated and results-driven nature and a dedication to deliver high quality, then we certainly want to meet you.

Being fluent in Swedish and English, both written and oral is a must. Experience from campaign automation is an advantage.

Experienced Marketing/Business Analyst, business controller.

If you find it motivating to be in an environment where you are given a lot of responsibility, where the customer needs and business objectives are in focus and where we care and support each other, then come and work with us. Campaign Management Swedish Banking is in the centre of the bank´s transformation journey in strengthening customer relationships in digital era and you will have the opportunity to be part of it.

We may begin the selection under the application period, so we welcome your application as soon as possible.

Nothing of interest for you – recommend the job to a friend!

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