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SEO Specialist Global Media Team - H&M Marketing & Communication i Stockholm

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Om tjänsten

H&M’s global Marketing & Communication department is located in Stockholm. We have the strategic and operational responsibility to build the H&M brand, both internally and externally. The global Media team is part of the Marketing Department and focuses on building brand awareness and driving online and offline traffic and sales with the help of different media channels. Our mission is to create inspiring and relevant communication and make sure that it’s customer oriented and aligned with our brand identity. We are now looking for an experienced SEO Specialist to join the H&M Global Media team.

What you will do
You will work closely with the Head of SEO and be responsible for maximizing the organic search traffic through driving projects and content initiatives with internal teams, local markets and external partners.  We believe that you are an expert in digital marketing and SEO and now looking to join one of the largest fashion retailers in the world. Your responsibilities include, but are not limited to:

  • Contributing to improve SEO performance for specific sites or business areas, moving fast to implement ideas and delivering results
  • Providing insights, keyword research and SEO input into content creation
  • Auditing and analysing H&M website, analytics data, identifying issues, finding solutions, experimenting with solutions at scale in order to improve SEO performance
  • Implement SEO strategy with PR, Content, Campaign teams
  • Working closely with the head of SEO identifying opportunities and prioritizing them against other tactical actions to achieve a balance of short term and long term performance
  • Measuring and reporting on performance, and running cause and effect analysis to derive action plans
  • Lead internal teams, countries and external partners to drive the performance of content
Who are we looking for:

To be successful in the role as SEO Specialist we believe that you are an ambitious and result oriented person who is always looking for improvements. We think you have a problem-solving personality, willing to learn and able to adapt to different business cultures.

We also believe that you:

  • Have a minimum 3 year’s experience working in a dedicated SEO role
  • Have experience in using a web analytics package (like Google Analytics)
  • Proven communication and influencing skills
  • Experience in working with the principles of PR and SEO
  • Are a team player, who’s used to working across numerous departments
  • Are fluent in English, both spoken and written
  • Are analytical and structured
We can offer you:

At H&M we have a strong, value-driven culture characterised by believing in people, teamwork and an entrepreneurial spirit. You’ll be part of one of H&M’s most central functions and with the right mindset and ambition, you’ll find plenty of opportunities to grow. We welcome your application regardless of gender, age, gender expressions, sexual orientation, disabilities, religious beliefs, origin or background.


Does this sound like your next career step?
The position is a permanent fulltime position. You’ll be located at the H&M Head Office in Stockholm. Please send you application as soon as possible, but no later than November 6th.

If you have any questions regarding the position, please contact John Edmonds at

Please apply via the H&M career page, we don’t consider any applications sent via email.

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Extra information

Typ av kontrakt
Heltidsjobb (förstajobb)
Typ av jobb
Körkort önskas
Tillgång till bil önskas
Personligt brev krävs

Stockholm | Detaljhandel | Heltidsjobb (förstajobb)

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