Digital Leader - Marketing & Communication i Älmhult, Sweden

Can you really reach out to the whole world, while working in a tranquil idyll in the middle of the woods in the south of Sweden? In Älmhult you can. IKEA Range & Supply has the responsibility to develop, design, produce and supply IKEA retail channels with home furnishing solutions available to the many people.

IKEA is an a transformation journey with the aim to combine our home furnishing knowledge with modern digital technology’s to enables an agile, relevant and personal experience for the many people. Some of the top priorities for digitalization of marketing communication is to enable effective creation and distribution of impactful, relevant and updated content across all channels and markets, while enabling collaboration with partners and external parties across the globe. To ensure 100% impact as well as 100% accessibility and 0% waste, the ambition is to be data-driven, using analytics and intelligence for effective planning, executing, tracking and following up marketing plans, to reach the many people.

This is a how. To support the journey, we create a common hub and innovation lighthouse for all communications related digital initiatives setting the direction, guidelines and processes including execution and governance of digital communications across IKEA entities and channels. As part of our new journey we are now looking for a Digital Leader

As a digital leader you will be part of identifying, assessing and implementing new business opportunities within Marketing & Communication enabled by digital. We will work in close collaboration with IKEA organisations and partners from across the globe. You will lead digital marketing and communications projects using an agile way of working in combination with Ikea processes. There will be several positions as digital leader available focusing on different areas such as digital content and channel strategy, digital Martech platforms, SEO, etc. depending on which current initiatives we are focusing on.

Your assignment will include:

• Take part in design and development of digital capabilities and business opportunities into Marketing & Communication to enable creation of impactful communication across channels and markets for IKEA customers and co-workers
• Be part of defining our digital strategy and the marketing related technology roadmap to meet our ambitions
• In close collaboration with both internal and external stakeholders you will shape ideas into concrete digital projects and deliver new business potential
• Design, develop and implement digital technology platforms such as Digital Asset Management and products related to Marketing Communications to enable IKEA to provide a multi-channel experience to its customers across the market place.
• Proactively evaluate new technology and market trends and provide technology/digital recommendations and new capabilities in order to deliver better business result.   
• Lead the design and delivery of M&C Digital initiatives/projects by applying relevant IKEA process and its methods and tools, securing delivery to set objectives
• Lead the creation and of tailored, highly capable teams, securing critical competence to successfully deliver specific exploration challenges
• Actively support colleagues in the journey of digital transformation.
• Communicate and be a spokesperson for M&C Digital Transformation internally and externally
• Challenge our existing ways of working by introducing new ways and thinking

To be successful in this role we believe that you

• Are a digital talent and keep up to date with digital and social media trends.
• Passionate about creating new business opportunities combining the best from old and new ways with the possibility to enable and inspire both co-workers and customers.
• Have several years of experience in digital marketing and communications, you've done this before! You probably have at least 5 years of experience working with digital marketing and media channels, both strategically and operationally.
• Project management experience from planning and implementation of marketing related projects, preferable in an international environment
• Have the ability to turn insights into actions and follow up on pre-defined KPIs
• Have an entrepreneurial spirit, a strategic mindset and are always focused on potential improvements and results.
• University degree in Marketing, Communication, Computer science or equivalent
• Excellent in written and spoken English with proven communication skills.
• Share the IKEA values and have the ability to be a good IKEA representative towards consumers using the IKEA tone of voice

Preferable you have one or more skills of the following:

• Experience in digital channels and marketing execution including in-bound marketing, digital campaigns, SEO, SEM, email marketing, online advertising and social media management
• Experience from working with and implementing digital platforms such as Digital Asset Management, Product Information Management, Content Management, API creation, cloud services, marketing automation, CRM and e-commerce.

Sounds interesting?

We look forward to receiving your application in English latest 8th of April 2020. Please note that we will be interviewing continuously, which means that we may close the application process earlier than stated if we find the right candidates.

If you have any questions regarding the position, please contact Digital Transformation Manager Ulrika Brodin at ulrika.brodin@inter.ikea.com. If you have any questions regarding the recruitment process, please contact Recruitment Specialist Marie Sandman on +46 768545309,