i Stockholm

Do you want to be a key player in creating a new and exciting global beauty destination & brand where your actions and decisions really make a difference? Are you meticulous with a creative mindset and passion for the written language and tone of voice? Then you might be our new Copywriter at H&M Beauty!

Within the new Business Unit called H&M Lifestyle Brands, we are building and developing the new brand H&M Beauty, which will apply the strong heritage of H&M to the Beauty industry. This will unlock hidden opportunities for growth and will add excitement and energy to our current offer. We are now looking for a Copywriter on Beauty that will be a key player in the process of bringing an already established brand into the physical world of Beauty.

As a Copywriter on Beauty you will be responsible for working strategically and operationally with branding and product/assortment, with the ability to create explanatory sales text which emotionally engages with our customer.  You will be setting a tone of voice for entire destination in each product area and developing brand and color names for the various assortment parts.  Essentially you will have a strong awareness of claims for all products within the assortment. Able to create versatile text which is informative and understandable to the customer and adaptable to global omnichannel solutions (print, digital, video, campaigns, social etc.). It will be key to secure tone of voice in all touchpoints and making sure the copy is also approved from a legal copyright perspective. Keeping an eye on competitors, trends and development in the beauty industry.

• Minimum 3 years of copywriting experience
• Working strategically and operationally with branding and assortment
• Experience with both marketing campaigns and products
• Experience and knowledge of copy for different products and communication channels, both digital and print
• Understanding and desire to be able to go from larger concepts to smaller products
• Interest and knowledge of trend and customer behaviors
• Interest and passion of the beauty industry, preferably with knowledge/understanding of beauty claims
• Native/Full proficiency in English

We are looking for you who;

• Has a “growth mindset” and is result-oriented, loves to succeed and is motivated by challenging goals
• Constantly wants to improve, has analytical skills and the ability to know what makes a difference to our customer
• Sees opportunities, is curious and finds new solutions to complex situations
• Is communicative with a passion for the written language and the capability to express yourself in versatile ways
• We also see that you are a great team player with the ability to collaborate with different stakeholders, whilst at the same time being able to drive the copywriting agenda in your team and projects

At H&M we have a strong, value-driven culture characterized by believing in people, teamwork and an entrepreneurial spirit. We welcome your application regardless of gender, age, gender expressions, sexual orientation, disabilities, religious beliefs, origin or background.

At H&M we have a strong, value-driven culture characterized by believing in people, teamwork and an entrepreneurial spirit. Here you can be yourself and have room to grow. You’ll be part of H&M’s most central functions with significant opportunities to influence and make a difference. With the right mindset and ambition, you’ll find plenty of room to grow

This  role is full time position within H&M Beauty Brand, based in Stockholm, Sweden.

Does this sound interesting? Please apply here (with CV and personal letter in English) as soon as possible, but no later than 22nd September

We are looking forward to hearing from you!