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Ellure is a Stockholm based startup with an ambition to set a new standard for the beauty industry. We solve a two sided problem: on one-hand, customers are missing products that are inclusive and diverse, on the other, the beauty industry can only serve diversity by mass producing more products, which create huge amount of waste. We only have one planet! Ellure wants to change this wasteful and exclusive industry with mass personalisation technology.
Are you passionate about sustainability, and want to stop the cosmetic industry from over producing waste and over packaging?
Are you interested in technology and disruptive innovation to change the standards of an outdated industry?
The first product of Ellure is a liquid lipstick. Right now, we offer more than 10,000 different colours. It is of course vegan and cruelty free.
Simply write an email to us to express your interest and we will get back to you within a week.
27-03-2024
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