Digital Marketing Manager, Stockholm

Would you like to be a key driver for Nordea’s digital marketing efforts toward consumers in Sweden? We are now looking for a Digital Marketing Responsible, who will collaborate closely with the product areas to capture customer and business needs and translate those into impactful digital marketing and sales solutions, that deliver measurable sales and customer satisfaction.  

At Nordea, we see that the world is changing fast – and we want to be one step ahead of the curve. That’s why we’re deeply committed to providing the financial solutions of tomorrow to our customers. We’re creating an agile environment where we experiment and grow together – and we need your ideas and unique background. With us, you’ll be in good company with a chance to make your mark on something bigger. 

Welcome to the Digital Sales team in Sweden. As a Digital Marketing Manager you will play a valuable role in driving Nordea’s digital marketing efforts toward consumers. You will hang out with enthusiastic digital sales and marketing specialists who are eager to raise the bar for digital banking for personal customers in Sweden. In your team you have the mix of competences needed to execute on identified needs and opportunities, such as web analyst, copy writer and media performance specialist. 
 

Within Digital Sales, relevance, optimization and effect is key in everything we do. We aim to be courageous and explorative in our approach and we are working in an agile environment where we analyse, plan, test and execute and grow together – and we need your skills, ideas and unique background to be able to take the next step. In addition to the competitive compensation we offer you a position where your own work has a direct influence on the future success of the company. 

The role is based in Stockholm, but your colleagues are located all over the Nordics. By sharing our learnings and initiative we can make a bigger impact across borders. We believe strongly in “together we can achieve more”.  

What you'll be doing: 
 

• Translate customer needs and business opportunities into active digital sales and marketing actions.
• Drive and coordinate digital efforts across full digital sales funnels. 
• Work closely with specialists within SEO, SEM, display, and content creation etc. to ensure we are driving converting traffic in all channels. 
• Challenge and optimize content and flows to increase impact and conversion in every step of the sales funnel. 
• Ensure high quality of creativity and great customer experience in digital channels 
• Spend probably too much time examining analytics (your best friend) to be on top of tracking and performance of our services – always looking for success and potential improvements 
• Ensure brand identity, brand guidelines and compliance regulations are adhered to 

Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us.

To succeed in this role, we believe that you have: 

• A data driven mindset, a passion for sales and continuously optimization of sales funnels
• 5+ years digital sales and marketing experience within a larger company 
• Experience in leading a team of specialists to efficiently plan, execute and evaluate digital marketing campaigns and continuously optimise ongoing activities. 
• Experience with Content Management Tools and/or Web analytics tools is a plus, in our case we use SDL Tridion and Adobe Analytics. 
• Vast experience in stakeholder management 
• Experience working with a major financial brand would be preferable.
• Fluency in both written and verbal Swedish & English (professional level) 
• Master’s degree in marketing, advertising, business or related field. Equivalent years of working experience will be considered in lieu of a degree

If this sounds like you, get in touch! 

Submit your application no later than 4 December 2020. For more information, you’re welcome to contact Digital Sales, Nordic Capability Lead Eetu Paloheimo, Mob +358403525250, eetu.paloheimo@nordea.com, or Head of Digital Sales Sweden: Louise Borglund Mob: +46 702550770  e-mail: louise.borglund@nordea.com 

At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities. So please come as you are.

For union information, please contact Finansförbundet at or SACO at