About Kjell & Company

Kjell Group is a leader in consumer electronics accessories. We combine the market’s most complete product range with advice and installation – online, via 145 service points and together with partners.

Through Kjell & Company’s customer club in Sweden and Norway with 3.1 million members and our Danish business

AV-Cables

, we have built a unique understanding of people's technology needs. With that knowledge, our more than 1 300 employees can contribute every day to improving people’s lives through technology.

Purpose of the Job

The purpose of the E-commerce Product Owner role is to own, develop, and continuously evolve Kjell & Company’s e-commerce platform in line with the company’s overall business strategy, customer experience ambitions, and commercial targets.

Assignment

The E-commerce Product Owner is responsible for driving the e-commerce platform forward from both a customer experience and business perspective. Key responsibilities include:

• Own the e-commerce website as a product, with responsibility for its continuous development, performance, and user experience

• Act as the main stakeholder for web development, defining what changes and improvements are needed on the platform

• Translate business goals, customer insights, and user experience principles into concrete functional requirements

• Manage and prioritize the product backlog based on customer value, business impact, strategic alignment, and budget constraints

• Drive development initiatives together with internal and external development teams, ensuring clear scope, priorities, and expectations

• Plan, execute, and evaluate A/B tests and other experiments to improve conversion, usability, and overall customer experience

• Analyze website performance using data and insights (e.g. Conversion rate, funnel performance, customer behavior) to identify improvement opportunities

Competences and Skills

• Strong product ownership and decision-making capability, with the confidence to act as owner of the website and its development

• Strong understanding of e-commerce, customer journeys, and conversion optimization

• Ability to connect user experience improvements with commercial outcomes and business goals

• Highly analytical mindset with the ability to use data to support prioritization and decision-making

• Strong stakeholder management skills, with the ability to align different interests and drive consensus

• Clear and structured communication skills, especially when working with development teams

• Experience working in agile development environments

Requirements

• Proven experience in a Product Owner, Product Manager, or similar role within e-commerce or digital platforms

• Experience owning and developing a customer-facing website or digital product

• Solid understanding of UX, CRO, and experimentation methods such as A/B testing

• Experience working with analytics tools and data-driven optimization