Email Marketing Responsible - H&M Global Marketing i Stockholm

Are you an expert on Email Marketing and dream of working with one of the largest fashion retailers in the world? We are looking for a driven Email Marketing Responsible to join the H&M Global Media Channels team.

The position is permanent and based in Stockholm.

This is an opportunity to manage one of H&Ms biggest marketing channels and deliver inspiring and relevant emails to customers worldwide. As a member of the Global Media Channels team, you will be part of the Global Marketing department at H&M which focuses on building brand awareness and drive traffic and selling to our stores, with the help of our different media channels. As Email Marketing Responsible you will join a team of marketing professionals, helping to develop and optimize the H&M communications strategy both on and offline, with regional and global reach.

We are looking for
An experienced individual that loves customer centric marketing and the possibility to go from insight to action. You communicate and inspire others through your knowledge and analysis. As a person you enjoy taking ownership and being flexible in your way of working. We value entrepreneurial spirit!

The responsibilities will among others include:
• Primary responsibility; to manage the email marketing channel, including global email communication strategy and execution, acting as key point of contact for email strategy on a global and regional level, for both internal and external stakeholders.
• Drive future strategic and technical development of the email marketing channel to deliver a personalized customer experience and strong growth.
• Lead internal and external teams to optimize the channel and deliver to set goals.
• Cooperate with content and creative teams to secure that the email experience is in line with overall email strategy.
• Drive initiatives to increase customer loyalty, traffic and sales in-store and online.
• Responsible for budget, setting KPIs and profitability goals.
• Responsible for the evaluation, analysis & follow up of the overall performance of the channel.
• Secure reporting capabilities and anchor with relevant stakeholders within the organization, in close collaboration with Web Analysts and the CRM team.
• Communicate insights and learnings to stakeholders throughout the organization.
• Develop and support way of working, process & methods for the channel.
• Develop and implement a test strategy in collaboration with relevant departments (IT, Customer Analysis, Design etc).

We would like you to have
• 3-5 years of experience within email and digital marketing
• Excellent interpersonal and communication skills
• Strong analytical skills and a passion for customer centric data driven communications
• A balanced mix of branding, customer and commercial focus
• Experience of handling complex cross-functional responsibilities and teams, incl. creative teams, IT, developers, business stakeholders, analysts etc

As a person you
• Are a strong team player and leader who is open-minded
• Have a passion to optimize performance and to communicate a strong brand statement
• Are confident making fast decisions
• Are analytical, structured, driven and result oriented
• Are solution oriented and curious
• Are comfortable in a changing environment

The role is based in Stockholm and is a permanent position.
 
Does this sound interesting?
Please send your application containing a CV and Cover Letter to jobsmarketing@hm.com by 16th of February 2018.

Questions?
Please contact Lisbeth Grapengiesser at lisbeth.grapengiesser@hm.com