CRM Demand Operations Manager - Marketo i Stockholm

The position is within the functional area of GF M&C Excellence and Common Services and reports to the Head of M&C Demand Operations.

Job Summary

As a CRM demand operations manager, you will be responsible to drive the business ownership for the marketing CRM and marketing automation system enabling demand and leads flow, tracking, statistics and securing generation and nurturing demands from our multi-channel engagements; ensuring that the right CRM and MAP platform and processes are in place and the system is fit for purpose for an effective execution of demand generation strategy.

Responsibilities & Tasks

• Business ownership of the Marketing CRM and marketing automation system. Responsible to ensure that systems are fit for purpose and enables effective execution of marketing and communication strategy.
• Responsible for prioritization and implementation of new demands on the system closely in collaboration with business users and IT team.
• Responsible for business implementation of major features and capabilities of the CRM and marketing automation system.
• Work closely with digital team, campaign & demand generation management team, content drivers, customer marketers and sales excellence team to streamline demand processes and integrate with systems to capture and nurture prospects.
• Responsible for providing adequate training and demos to business stakeholders and identify ways to enhance usage, adaptability and process compatibility of the CRM and marketing automation system.
• Continuously evolve systems in line with the best practices, trends and business feedback.
• Accountable for support teams and ensuring that business users are getting high quality and timely system support.
• Responsible for issue tracking and related communication to business stakeholders.
• Supporting M&C teams to define objectives and KPIs for their activations. Support capturing, measuring and recording the KPIs and follow up with analysis and insights from the activation.
• Collaborate with digital team, demand generation and campaign management team, content drivers and sales excellence team to streamline demand processes and integrate with CRM system and marketing automation to capture and nurture prospects

Position Qualifications

• Telecom Domain knowledge
• Analytical & problem solving skills
• Business acumen
• Written communications
• Presentation / Verbal skills
• Value argumentation skills (customer/brand/portfolio)

Core Competences

• Experience in Marketo and Marketing Automation
• B2B Marketing and Communication Strategy, platform, content and messages
• CRM strategy, implementation and analytics
• Demand generation and Marketing leads management
• Marketing Automation Systems and Strategy
• Marketing Performance Management, metrics and KPIs
• Business Processes
• Change Management and leadership
• Project Management
• Training and Consultative skills
• Business models and business case development
• Communication and Presentation Skills
• Relationship building with key interfaces
• Business acumen
• Digital marketing, Email Marketing, Outbound Campaigns and Inbound marketing

Behavioral Competences

• Adapting & Responding to Change
• Creating & Innovating
• Planning & Organizing
• Writing & Reporting
• Relating & Networking
• Working with people

Minimum Qualifications & Experience Requirements

• University degree in Business, Marketing, Communications or equivalent training/experience
• At least 5 - 8 years of experience in a B2B marketing role, preferably in technology sector.
• Through understanding and hands on experience on CRM and Marketing Automation systems/platforms
• Experience working in a global and virtual teams

Preferred Qualifications & Experience Requirements

• Experience working closely with senior management
• Experience of working with cross functional teams
• Experience of handling multiple projects, coping with tight deadlines
• Experience working in a dynamic and fast moving environment

Application Process:

The selection and interview process is ongoing. Therefore, send in your application in English as soon as possible. For any questions and clarifications reach out to the recruiter, Hema Powar, hema.powar@ericsson.com

Ericsson provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetics.

Ericsson complies with applicable country, state and all local laws governing nondiscrimination in employment in every location across the world in which the company has facilities. In addition, Ericsson supports the UN Guiding Principles for Business and Human Rights and the United Nations Global Compact.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, training and development.

Ericsson expressly prohibits any form of workplace harassment based on race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetic information.

Primary country and city: Sweden (SE) || || Stockholm || SalesStratMkt&ComMgt

Req ID: 229085