Relationship Marketing Manager i Sundbyberg

Business area GCVM (Group Customer Value Management) is responsible for strengthening customer loyalty through proactive, relevant and tailored offers based on insights from customer behavior, propensity models, channel interactions and other data sources.

As part of Campaign Management Sweden you will help us transform from current way of working with ad-hoc one off campaigns towards an automated data driven approach connected to customer life event based journeys. You will be responsible of designing those life event based journeys and lead the implementation; i.e. to identify, plan, execute and follow up 1-2-1 recommendations to support those life events.

Main responsibilities are;

• Lead the implementation and optimization of customer interaction journeys based on life events
• Ensure that sales and customer satisfaction targets connected to your customer interaction journeys are achieved
• Provide your colleagues with knowledge sharing regarding automated data driven recommendations
  
  

We are looking for someone who is passionate about creating customer value, with deep experience of 1-2-1 marketing across inbound and outbound channels.

If you have a proven track record of increasing customer satisfaction as well as sales revenue by automated proactive recommendations; preferably with a customer journey approach in the financial industry, then you might be the one we are looking for. Adding on a prestigeless and positive attitude, self-motivated and results-driven nature and a dedication to deliver high quality, then we certainly want to meet you.

Being fluent in Swedish, both written and oral, as well as experience from automated campaign management is a must.

Customer Journey Manager, CRM Manager, Campaign Manager CRM or similar.

If you find it motivating to be in an environment where you are given a lot of responsibility, where success is celebrated and shared with others and where the products/services that your team creates will be visible for millions of people then this is the workplace for you. Customer Value Management unit is in the centre of bank´s transformation journey in strengthening customer relationships in digital era and you will have the opportunity to be part of it.

We may begin the selection under the application period, so we welcome your application as soon as possible.

Nothing of interest for you – recommend the job to a friend!