In your role as a Trade Marketing Intern you will support the Trade Marketing team in operational (POS Management), analytical (Business Insight) and conceptual (Category Management) activities that lead to maximizing the Red Bull potential in the trade. You will learn the scope of Trade Marketing related work, project-manage a number of trade-led in store marketing activities including all means of communication, derive business analysis, develop insight based category initiatives as well as create conceptual sales stories to support Key Account & Field Sales Management. We will need your application as soon as possible and no later than 2018-05-27.
Support the team by creating and implementing POS-related communication tools to activate Red Bull initiatives at customer level.
Collate and analyze post-activity results and use learnings to continuously improve results.
Support, further develop and permanently analyze a variety of syndicated and internal data to track and evaluate KPIs, such as distribution, sales & assortment development, new product launch tracking, merchandising standards and promotion analysis for the category and Red Bull.
Manage tools to improve return on investment for each activity and overall customer profitability.
Support the integration of market, consumer/shopper, category and retailer analyses & insights into customer presentations to drive category management initiatives.
Deliver sound assortment analysis, planogram and promotion recommendations.
Develop through guidance sales material and conceptual selling stories to support Key Account / Field Sales Management.
Computer Skills: Windows package
Strong analytical/numerical skills and commercial acumen
Hands-on and make-it-happen attitude
Love for the detail
Working experience and min. 1 internship conducted
28-02-2024
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