Performance Marketing Manager i Stockholm

Would you like to drive growth, revenue, and new users for an award-winning games publisher known for brands such as Cities: Skylines, Stellaris, and Europa Universalis? Are you a digital native who enjoys digging into data and finding new ways to improve marketing performance? Apply today and be instrumental in bringing more passionate players to our games.

As a Performance Marketing Manager you will help the Performance marketing team not only to generate relevant traffic and customers to Paradox Interactive, but also support with a creative mind-set and advertising strategy.

On a daily basis, you will be planning, implementing, analyzing and optimizing results of user acquisition campaigns. This position understand and to some extent hands-on work with tools such as Google Ads and Facebook. You maintain a close dialogue with partner agencies, media houses and networks around the world. You will also share results with the marketing team, seek for feedback and new exciting user acquisition ideas. You have responsibility of all the paid advertising throughout all the stages of the acquisition funnel and will be in charge of your own advertising budgets. It will be expected of you to be giving input on general marketing strategies for several Paradox brands.

This is a great opportunity to be part of a dynamic marketing team with talented colleagues. You will be lead by the Head of Performance and the position is located in Stockholm, Sweden.

Responsibilities

• Plan and optimize brand and awareness campaigns with relevant KPI goals
• Give input on ad assets out of a marketing perspective and be able to feedback on creative materials delivered by partner agencies
• Work closely with content producers and community managers to ensure quality content in all campaigns
• Work closely with community managers in order to match advertising campaigns and community driven efforts
• Plan and optimize performance media campaigns from scratch with a goal of maximizing the number of profitable customers
• Report campaign results and compare metrics against team’s KPIs
• Maintain rapport with and be the point of contact for agency, advertising and affiliate partners around the world

Required Qualifications

• Bachelor’s degree or equivalent education within marketing, business, statistics or relevant field
• At least 3 years experience managing advertising budgets and digital campaigns
• Experience with Google Analytics and UTM tagging
• A good understanding of ad creative and copy
• A familiarity with the gaming industry and games published by Paradox Interactive is preferable, but not necessary
• Excellent English, both written and spoken (Swedish is not required)

On a personal level, our ideal candidate is equal amounts driven and dedicated, but also gentle and empathetic enough to work well both independently and in a team setting. We believe you are ambitious, creative and have great communication skills. You are curious and eager to learn about new and upcoming techniques in brand and performance marketing and user acquisition. Furthermore, the right candidate needs to have an analytical mindset and strong attention to detail; have the ability to take a step back and see the full picture as well as focus in on the details, and how every little bit plays a part in the whole.

Practical information

Scope: Full time

Reports to: Head of Performance

Location: This position is based in Stockholm

If you think that this description matches your background, we highly encourage you to apply as soon as possible as we will interview candidates continuously for this position. In your application, please show us why your previous experiences and skills would work for this role and why you are interested in working at Paradox. If you don't match all the requirements, please demonstrate how your passion, attitude and interest in Paradox might compensate for this.

Since we strive for a more even gender distribution we highly encourage women to apply to this role.

Note: Please send all applications in English.